What is SEO? Defination

What is SEO?

The full meaning of SEO is Search Engine Optimization. Assuming you are new to this so I am keeping it simple. I hope you understand. Suppose you want to have a garden but you don't have a good idea about it. You typed "how to make a beautiful garden" into Google and searched. Then saw more than 1,00,000 results showing. But out of all these you clicked on the first result. Now think among so many results that the first result that is showing is this way? no SEO has to be done for this. Among which there are 2 types of SEO. One is "On Page SEO" and the other is OFF Page SEO.

• ON PAGE SEO is SEO that is done on or within your website. They are whether you have connected your site to Google, how well you are writing your content, how effective you are giving the content titles using keywords, how unique your content is, whether you are adding any images, whether you are using effective headings in the body part, What is important - whether you are attaching hyperlinks to words etc.

• On the other hand, OFF Page SEO is the work that needs to be done outside the site. Among them, sharing your content on social media, finding content related to your content on Google and creating backlinks in the comment option. (Backlink is Suppose I wrote in the comment, "Your content is really helpful. I learned a lot of new things. I got some more ideas on this topic from a site HOPE BD. Now it's completely clear to me. Thank you very much". Here " Take HOPE BD" as your site. Just create a backlink on this HOPE BD text. This will increase the chances of your comment being approved and many visitors of that site will come to your site.)

• Keep in mind that OFF Page SEO is a combination of many tasks. So just by sharing or commenting this work will not end. Besides, Directory Submission, Social Bookmarking, Article submission, Guest Posting etc. are related. Which are a bit complicated to do or understand for newbies but if you watch "Youtube" how to do these things I believe you will learn within a few days.

Different types of SEO

01. Organic SEO or Free SEO

(This is a free method. The search engine does not have to pay anything for this)

02. Paid SEO

(The search engine has to pay money to come to the search engine search. Give as long as the money is paid

Search engines will search your website or blog)

There are two types of SEO according to search engine rules

White Hat SEO: 

(Legitimate method which includes certain terms and conditions of search engine operation)

Black Hat SEO (Illegitimate Methods)

White Hat SEO

If the functions of SEO include the following, then it can be called white hat SEO,

• That follows Google's guidelines.
• In which no cheating method is adopted.
• It ensures that the content that Google will display in search, the content of the website will be exactly the same.
• This will ensure that the content of the website is mainly created for the users, not just to get a good position in the Google search engine.
• That ensures the good quality of the webpage.
• That ensures good quality content on web pages.

A web developer should follow the path of white hat SEO. Because, although it is relatively difficult, it helps to improve the website in the future.

Black Hat SEO

If a search engine optimizer adopts the following approach in the overall development of his webpage, that approach can be termed as Black Hat SEO,

• If you work to increase the rank of the website by ignoring the instructions of Google.
• If an attempt is made to bring the user to your website from another website, whose quality is equal to or lower than that of the aforementioned website.
• Repeating meta tags in keywords.
• Determining the content of the website without matching its address.
• Hiding any content of a web page using HTML code.

Above all, you should follow white hat SEO techniques in your website development. Whatever you follow in the development of the webpage, Google will definitely know it and take action accordingly.